Privacy
Policy
We respect your privacy rights and understand the importance of protecting your personal information. This privacy policy explains how BOOMM collects, stores, uses, and discloses the personal information you provide to us, ensuring that you stay fully informed.
1. Policy Notice
We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles when collecting personal information.
This Policy applies to all personal information we collect in the course of our Australian businesses and operations. It covers information collected from:
– Customers who shop with us or use our services, both in-person and online
– Individuals who sign up for our membership programs, surveys, or competitions
– Employees, job applicants, contractors, sub-contractors, and business partners
– Representatives of partners, third-party service providers, and other business contacts
We update this Policy regularly. You can always find the latest version on our website at https://boomm.au/privacy-notice.
2. What Personal Information Do We Collect?
When you use our app, or website, we collect the information we need to run our business.
We collect your personal information with your consent when it is necessary for our business operations, legal compliance, or to provide you with services.
Typically, we collect personal information when you engage with us, such as when you:
– Sign up for a membership program
– Browse or shop online or in person
– Respond to surveys or enter competitions
– Contact us or interact with our website and app
For example:
– Upon signing up for a membership, we collect your name, contact details, gender, and date of birth.
– As you use your membership account, we track your purchases and how you use your points.
– If you shop with us, we may ask for proof of age (e.g., driver’s license) when purchasing alcohol, tobacco, or using age-restricted services.
– Other types of information we may collect include:
– Your membership card number and purchase history
– Payment details and methods
– Your contact information for services like pick-up, delivery, or special orders
– Data on your interactions with our website and app (e.g., items viewed, cart contents, and promotions activated)
– Information from your mobile or smart devices (e.g., location, device ID, and browser type) if permissions allow
– Security camera footage
– Your contact details in case of security or safety incidents in our shops or venues
– Work history and qualifications if you apply to work with us
2.1 What if You Don’t Want to Share Personal Information?
We offer the option to remain anonymous where legal and practical.
However, if you choose not to provide personal information, we may not be able to fulfill your request or offer specific services. For example:
– Proof of age is required by law for alcohol or tobacco purchases.
– You must provide personal details to sign up for membership programs or place orders for delivery.
2.2 Cookies and Web Analytics
When you visit our app or website, we use cookies and pixel tracking to collect anonymized data, such as your IP address, location, and page visits. This helps us show relevant content on our site and others. We may share this data with our advertising partners. For more information, see our Cookies Statement.
3. Why Do We Collect, Use, and Disclose Personal Information?
We collect, use, and disclose your personal information to carry out our functions, manage our business, and comply with legal obligations.
Purposes of Collection
We collect personal information for various purposes, including:
Personalization: To identify your preferences, recommend products and services, and enhance your experience.
Promotions: To send you offers and messages you may find relevant.
Membership Programs: To manage your membership account and run our programs.
Safety and Security: To ensure safety, manage security incidents, prevent fraud, and enable investigations.
Improving Services: To analyze performance and enhance our systems and customer experience.
Fulfilling Gift Orders: To notify gift recipients and deliver gifting content you’ve created.
Staff Management: To recruit, engage, and manage staff and volunteers.
Partner and Provider Relationships: To manage our relationships with third-party providers and partners.
Processing Payments: To handle transactions efficiently.
Legal Compliance: To meet legal obligations, including licensing and reporting.
Responsible Service: To fulfill our commitments regarding the responsible service of alcohol and gambling.
Managing Requests and Complaints: To handle inquiries and requests related to your personal information.
We may also use or disclose your personal information for other lawful purposes.
3.1. Direct Marketing
If you have an account with us, we may send you marketing messages by mail, email, SMS, or phone. You can opt out of these messages at any time:
Emails and SMS: Use the unsubscribe option in the message. If blocked, email us at [email protected] with the brand and channel (email or SMS) you want to unsubscribe from, and we’ll act on your request.
Phone Calls: Tell the caller you no longer wish to receive calls or messages.
3.2. Retention
We keep your personal information for as long as necessary to conduct business and comply with legal requirements. When we no longer need it, we destroy or de-identify the data.
3.3. Third Parties
We work with third-party organizations to help us carry out our business. These partners may collect and share personal information with us, including:
IT and data storage providers
Partners and related organizations
Research and analysis providers
We may also combine data from partners, such as member transaction histories linked to the same payment card across our businesses.
When we work with third parties, we ensure they handle your information safely and in compliance with Australian privacy laws.
4. Cookies and Web Analytics
We may sometimes disclose or store personal information outside Australia. When this happens, we take steps to ensure your information remains safe.
For example, we may share personal information with a third-party technology provider or partner based outside Australia. In these cases, we require them to handle your personal information securely and in compliance with Australian privacy laws.
5. Personal Rights
What are your rights?
You have the right to access the personal information we hold about you and request updates or corrections if it’s inaccurate.
There are exceptions to these rights. For example, we can’t give you access to other people’s personal information or information that contains commercially sensitive details.
If your request is reasonable and lawful, we’ll fulfill it. If we don’t agree or only partially agree, we will:
Explain our decision in writing (unless it’s unreasonable to do so)
Provide options on how to proceed, including how to make a complaint
Is there a fee?
If fulfilling your request takes considerable time, we may charge a fee based on the complexity and size of your request. We will inform you of the cost upfront so you can decide whether to proceed.
How long will it take?
We aim to respond within 30 days. If we need more time, we’ll let you know.
To protect your privacy, we will confirm your identity before processing your request.
How can you contact us?
See the “Contact Us” section below.
6. Complaints
How can you make a privacy complaint?
If you’re concerned about your privacy or how we’ve handled your personal information, please let us know and we’ll do our best to resolve the issue (see ‘Contact Us’ below).
How do we manage privacy complaints?
When we receive a complaint, we will:
Record your complaint
Acknowledge your complaint in writing within 30 days
Investigate the issue by gathering facts, reviewing relevant documents, and speaking to the necessary individuals
Provide a final response in writing, explaining whether we’ve complied with this policy or privacy laws and outlining the steps we’ll take to resolve the issue
We aim to provide a final response within 30 days. If we need more time, we’ll notify you and agree on a new timeframe.
What if you’re not satisfied?
If you’re unhappy with how we’ve managed your complaint, you can contact the Office of the Australian Information Commissioner:
Phone: 1300 363 992
Email: [email protected]
Website: www.oaic.gov.au
Complaints form: Privacy Complaints Form
Last Updated: 19 September 2024
